Qualcomm's One DX Platform
As Creative Director for Qualcomm’s One DX platform — a self-service marketing and sales platform projected to generate $2–3 billion annually — I led the design and development of a unified design system that could scale with both immediate product needs and long-term growth. I directed the system’s vision, unified designers and engineers around a common approach, and established a design language that gave Qualcomm a cohesive foundation for both present and future products. View the case study here.
Services
Creative Direction
Product Design
Design Systems
Year
2019
Client
Qualcomm
"Melissa’s superpower is obvious: listening. With this superpower she set up our team for success by anticipating future hurdles. Like a non-sticky adhesive, she gives her team enough freedom to fly, yet always reason to come back and sit around the fire."
— Zac Schaap, Art Director, Mirum/Wunderman Thompson
