Mazda Build & Price Tool

I provided creative direction and design leadership on Mazda’s Build & Price tool, where customers imagine their future car, ensuring the final experience reflected both brand precision and user clarity. My role focused on refining visual hierarchy, guiding handoff between design and engineering, and making a complex set of options feel accessible. The result was an interactive tool that allowed customers to configure vehicles in real time while staying immersed in Mazda’s brand story.