1. Design Systems: Crescent & Mobile Products

At Bloomberg, I was Principal Visual Designer for both the flagship mobile apps and the Crescent design system, two platforms critical to the company’s global product strategy. On mobile, I led the migration to Figma, redesigned token structures, and expanded the component library to accelerate feature growth. For Crescent, I drove governance and visual direction, ensuring scalable, accessible patterns carried through desktop, web and mobile. The work married strategy and execution: a unified design language that empowered teams and elevated Bloomberg’s products worldwide.

At its heart, this work was about organizing complexity: bringing order and clarity to systems at scale, the same approach I bring to campaigns, branding and creative storytelling.

View the Crescent case study here.
View the mobile case study here.