Photography of two women enjoying Crowns & Hops beer behind the Crowns & Hops logo.

Details

Crowns & Hops Brand Photography

Crowns & Hops is rewriting the rules of craft beer, and I set the visual tone to match. I directed brand photography that captured not just product, but culture — a visual language rooted in equity, creativity and community. The focus was on lifestyle-driven images and unguarded moments that reflect the spirit of their movement, building a versatile library that positions Crowns & Hops as more than a brewery. They are a cultural leader with a bold identity, a human face, and a movement behind it.

Services

Photography

Campaign Development

Client

Crowns & Hops Brewing Co.

Close up of the bartender handing a beer to a customer.
Two men share a hug after meeting up for an event with Crowns & Hops.
A group of women laugh while holding Crowns & Hops beverages.

"Melissa has an incredible ability to capture the energy and emotion of a moment without interrupting it. Every time we work together, I’m blown away by how deeply her images reflect our community."

Testimonial

— Beny Ashburn, CEO, Crowns & Hops Brewing Co.

A child looks through a book in a kid-friendly area, his grandfather is sitting with his back to the camera.
Two parents order beer while their daughter looks up at her father.
A couple smile as they talk and enjoy a flight of beers at the bar.
A close up shot of a burger and fries provided by a pop-up vendor.
A perfect pour of Crowns & Hops 'The Dopest' beer.
A row of taps displaying the Crowns & Hops logo.
A parent leans over to cuddle their child.
A young boy whispers something to his father during a Father's Day event at Crowns & Hops.
A row of Crowns & Hops merchandise photographed through potted plants.