Photography of two women enjoying Crowns & Hops beer behind the Crowns & Hops logo.
Photography of two women enjoying Crowns & Hops beer behind the Crowns & Hops logo.

Details

Details

Details

Crowns & Hops Brand Photography

Crowns & Hops is rewriting the rules of craft beer, and I set the visual tone to match. I directed brand photography that captured not just product, but culture — a visual language rooted in equity, creativity and community. The focus was on lifestyle-driven images and unguarded moments that reflect the spirit of their movement, building a versatile library that positions Crowns & Hops as more than a brewery. They are a cultural leader with a bold identity, a human face, and a movement behind it.

Services

Photography

Campaign Development

Year

2025

Client

Crowns & Hops Brewing Co.

Close up of the bartender handing a beer to a customer.
Close up of the bartender handing a beer to a customer.
Two men share a hug after meeting up for an event with Crowns & Hops.
Two men share a hug after meeting up for an event with Crowns & Hops.
A group of women laugh while holding Crowns & Hops beverages.
A group of women laugh while holding Crowns & Hops beverages.

"Melissa has an incredible ability to capture the energy and emotion of a moment without interrupting it. Every time we work together, I’m blown away by how deeply her images reflect our community."

Testimonial

Testimonial

Testimonial

— Beny Ashburn, CEO, Crowns & Hops Brewing Co.

A child looks through a book in a kid-friendly area, his grandfather is sitting with his back to the camera.
A child looks through a book in a kid-friendly area, his grandfather is sitting with his back to the camera.
Two parents order beer while their daughter looks up at her father.
Two parents order beer while their daughter looks up at her father.
A couple smile as they talk and enjoy a flight of beers at the bar.
A couple smile as they talk and enjoy a flight of beers at the bar.
A close up shot of a burger and fries provided by a pop-up vendor.
A close up shot of a burger and fries provided by a pop-up vendor.
A perfect pour of Crowns & Hops 'The Dopest' beer.
A perfect pour of Crowns & Hops 'The Dopest' beer.
A row of taps displaying the Crowns & Hops logo.
A row of taps displaying the Crowns & Hops logo.
A parent leans over to cuddle their child.
A parent leans over to cuddle their child.
A young boy whispers something to his father during a Father's Day event at Crowns & Hops.
A young boy whispers something to his father during a Father's Day event at Crowns & Hops.
A row of Crowns & Hops merchandise photographed through potted plants.
A row of Crowns & Hops merchandise photographed through potted plants.