Various LA CAN social media campaigns.
Various LA CAN social media campaigns.

Details

Details

Details

Communications & Social Justice Campaigns

As communications director, I directed LA CAN's creative vision and messaging, publicly positioning LA CAN as the organizing powerhouse they are. I built a communications approach rooted in bold color and type, striking imagery, and unapologetic copy that made their demands impossible to ignore. At the same time, I centered community voices, ensuring every campaign reflected the people of Skid Row with clarity, dignity and power. The result: a body of work that matched the urgency of frontline organizing with the authority of movement leadership.

Services

Creative Direction

Visual Design

Brand Storytelling

Campaign Development

Digital Marketing

Graphic Design

Photography

Year

2025

Client

Los Angeles Community Action Network (LA CAN)

A woman browses the LA CAN Instagram page on her laptop.
A woman browses the LA CAN Instagram page on her laptop.
A man browses the LA CAN Instagram page on his phone.
A man browses the LA CAN Instagram page on his phone.
Multiple wheat paste posters highlighting the downfalls of Prop 36 in the 2024 election in Los Angeles; they read: "Prop 36 is a retail scam".
Multiple wheat paste posters highlighting the downfalls of Prop 36 in the 2024 election in Los Angeles; they read: "Prop 36 is a retail scam".
LA CAN organizes a community protest against police brutality, people are in the streets with flags and signs, marching behind a truck.
LA CAN organizes a community protest against police brutality, people are in the streets with flags and signs, marching behind a truck.

“Melissa combines talent, integrity, and initiative with a deep commitment to meaningful work. She thrives in high‑pressure campaigns, delivering fast while keeping the process creative and inspiring.”

Testimonial

Testimonial

Testimonial

— Lex Steeping, Organizer with LA CAN and Founding Member of APHC

Example of a seamless Instagram carousel titled: Echoes of the Fugative Slave Act, From Slavery to Deportation — State Violence Repeats Itself
Example of a seamless Instagram carousel titled: Echoes of the Fugative Slave Act, From Slavery to Deportation — State Violence Repeats Itself
Social media poster of Pete White created with yellow textures and newspaper print titled 'ICYMI: LA CAN In the News'
Social media poster of Pete White created with yellow textures and newspaper print titled 'ICYMI: LA CAN In the News'
Social media poster of General Dogon created with yellow textures and newspaper print titled 'ICYMI: LA CAN In the News'
Social media poster of General Dogon created with yellow textures and newspaper print titled 'ICYMI: LA CAN In the News'
Man holds an iPhone featuring an LA CAN social media post titled: "Organize Like Our Lives Depend On It Because They Do"
Man holds an iPhone featuring an LA CAN social media post titled: "Organize Like Our Lives Depend On It Because They Do"